What is Content Marketing?
Content marketing is the creation of digital marketing assets such as graphic designs for social media, blog posts, and YouTube videos. The goal of content marketing is to increase brand awareness and generate audience interest in your product and/or service.
The major key selling point for content marketing is that it’s cheap compared to digital ads. Unlike digital ads, you don’t have to pay to publish the design, but instead, you use your current following and cause them to share your post to gain more followers and potential clients.
Other benefits include but aren’t limited to:
· Faster Sales
· Reduced Marketing Overhead
· Low Barrier to market
· Strong Lead Generation
· Measurable results
· More Traffic
· Reputation Management
· Higher search engine rankings
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